If these reported numbers are true, it would make sense as to why we haven’t really seen smaller businesses advertising on TikTok just yet.Īs more brands begin to engage and use TikTok Ads, it will become more clear whether TikTok will follow a similar model to Instagram and Facebook ads where (no budget is too small), or if they will continue to keep certain ad types, like branded hashtag challenges, as elite spends. However, it has also been reported that the cost of advertising on TikTok can be anywhere from $50,000 to $120,000, depending on the type and duration. Currently, TikTok’s minimum campaign budget is $500 and the minimum ad group budget is $50.
#ADS TIKTOK FREE#
You can set up a free TikTok Ads account and create In-Feed ads with your own set budget and schedule. So, if you’re a small business and want to give TikTok ads a try, don ’t let the unknown scare you off right away - spending big bucks on TikTok isn’t the only way to advertise on the popular app. TikTok Ads are new to the scene - brands and businesses are still experimenting with the platform - so understanding the average spend or return on investment (ROI) is difficult. When a user clicks on a sponsored hashtag, they’re taken to a landing page on TikTok with the brand logo, link to their website, brief description of the challenge, and popular videos using the hashtag. Are you looking to create awareness for a new product? Generate new leads? Or increase general brand awareness?
It’s important to have concrete objectives when you’re creating a Branded Hashtag Challenge. The best part about Branded Hashtag Challenges? You can have a ton of fun with them! They are an awesome way for brands to collaborate and seamlessly integrate themselves into the TikTok culture and community. They’re a great way to encourage user-generated content and build brand awareness. Similar to regular hashtag trends and challenges on TikTok, Branded Hashtags Challenges offer both organic and sponsored opportunities for brands. You’ve probably seen branded hashtag challenges displayed on TikTok’s Discovery page. Branded Hashtag Challenges are a one-of-a-kind advertising opportunity exclusively to TikTok.
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